Search Engine Optimization Definition


Search engine optimization (SEO) is the process of boosting a website’s ranking on search engines so that it gets more traffic from online searches. It is a strategy that involves creating quality content, optimizing content around specific keywords, and building backlinks to your site.

SEO is a crucial part of any digital marketing strategy, as it increases brand awareness and can help you increase the number of leads and sales you get from your online presence. This is why many companies spend money on it, and it’s important to understand the basics of how it works so you can make the most out of your investment.

The basics of SEO

There are several things you can do to improve your website’s search ranking, including improving content, adding keywords, and making sure your site is mobilefriendly. The main objective of these strategies is to help you rank higher in search results, and if done correctly, your website will see a significant boost in visibility and traffic.

Content is what customers are looking for when they search, so it’s an essential component of SEO. Whether you’re providing recipes, guides, or other informational content, the more of it you publish, the greater your chance is of appearing in search results.

The search algorithms that deliver those results are designed to return the most relevant results for each query. They do this by using a variety of factors, including context and settings, search history and location.

Crawling and indexing

Search engines use crawlers, also known as bots, to comb through websites to determine what pages contain. These robots then download and store all of the content on a page into an index that can be accessed by other algorithms that evaluate how relevant that page is to a user’s query. Read more

It is this index that the search engines pull when a person makes a search query and displays the search results on a search engine results page (SERP). Each page in the index can then be ranked based on how relevant it is to a searcher’s query.

Keywords are the words and phrases your ideal customers type into Google when searching for what you sell. They fall into two categories: product keywords, which relate to what you sell, and informational keywords, which are the terms your customers type when they’re not directly searching for what you offer.

You want to optimize your web pages for both kinds of keywords. That means ensuring that you have the keywords in your page’s title tag, meta description tags and first 100 words of content. You can also add keywords to image file names, as well as ALT tags.

Understanding search intent

Ultimately, your goal with SEO is to provide a high-quality, useful experience to users. You do this by aligning your content with their needs and goals. Getting it right can mean the difference between a low conversion rate and a high one. To do this, you need to understand how search engines work and what people are actually looking for when they search for things online.